During the weekend of May 4 and 5, visitors to the Clarkson Community Centre were treated to PopUp Shorts: a showcase of films by award-winning filmmakers from Mississauga and Oakville. The free, family-friendly film exhibit transformed the centre’s spacious lobby into a temporary “popup” cinema presenting 14 animated shorts, dramas, documentaries and music videos.
PopUp Shorts was inspired by the idea to bring local films to people in public spaces and to create opportunities for local filmmakers to screen their films. Remarkably for a city of its size, Mississauga lacks a film festival scene. My own film and television programs screen around the world but have seldom screened in my own city. I had learned of popup art and film exhibits in New York City. These self-contained exhibits “pop up” in public spaces such as malls and public spaces. I thought, “Why not do something like that in Mississauga?” I know many film and television professionals who live in the area, so I was confident in assembling a program of locally made films.